Friday, 3 June 2016

Mercedes Benz advertising by facebook

As i was mention about social media in my social media post, Mercedes benz did a very good job in this digital advertising. Since traditional media is losing its the effectiveness due to social media
Mercedes needs to be creative in advertising to reach the consumer and this is why Mercedes Benz decided to uses social media, such as Facebook and Instagram to promote new car models. The aim of Mercedes Facebook page is to acquire support from the public by pressing “like”, engaging in conversation through “comment” by the users and influence through“sharing” links, video, events and gallery. In addition, it is also another way to promote a campaign or story to target audience. Mercedes Benz believes that using social media to promote their advertising campaigns are having a better chance of reaching the target audience rather than used traditional media.

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