Share a coke is very successful campaign to coca-cola company. Share a coke campaign give the ability to connected with friends and also storytelling while promoting the coca-cola brands. For an example, when a customer sharing a name which is coke branded with her friend or family, she will her love to friends and families rather than promote the coke brand itself. At the same time, you can take and share the photo of moment with hashtag #Shareacoke, customer will drive more personal online media content.
The Olgivy Head of Brand Planning, Gerry Cryan said if the change or innovation is too big and expensive it can scare clients. Innovation to succeed has to be really smart.
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