Today, i am going to talk about how technology shape modern personal selling. I been study Marketing for the past two years. I found that personal selling has been influenced by technology. Salespeople need to embrace technological development, mobile phone, internet,GPS tracking devices have mean too much to modern salesperson, it is much more convenience, contactable, travel less. these advances have created challenges for salesperson, not least the fact instant communication can increase customer expectation action by salesperson.
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