Friday 3 June 2016

coke campaign- Share a coke

Share a coke is very successful campaign to coca-cola company. Share a coke campaign give the ability to connected with friends and also storytelling while promoting the coca-cola brands. For an example, when a customer sharing a name which is coke branded with her friend or family, she will her love to friends and families rather than promote the coke brand itself. At the same time, you can take and share the photo of moment with hashtag #Shareacoke, customer will drive more personal online media content.
The Olgivy Head of Brand Planning, Gerry Cryan said if the change or innovation is too big and expensive it can scare clients. Innovation to succeed has to be really smart.

Swan Bell tower

The Swan Bell Tower is one of Perth main tourist attractions which located on the Barrack St. Jetty, it is overlooking the Swan River and entire city skyline.
The Background story of Swan Bell tower: The St Martin- in the fields Bells were gifted to the people of WA to commemorate Australia's bicentenary in 1988. Patron of the Bell tower Mr Laith Reynolds was the one who saved the St Martin in the Fields fro being melted down to form new ones, as they had become too heavy for the ancient foundations of the church in Trafalgar Square, London. After this he campaigned to have a specially built tower in Perth to bring them to life for all West Australians.
The bells will ring on Monday, Tuesday and Thursday at 12pm-1pm
Saturday and Sunday at 12pm-1pm

Patron of the Bell Tower Mr Laith Reynolds was the one who saved the St Martin-in-the-Fields Bells from being melted down to form new ones, as they had become too heavy for the ancient foundations of the church in Trafalgar Square, London. After this he campaigned to have a specially built tower in Perth to bring them to life for all West Australians. - See more at: http://kampungboycitygal.com/2011/01/6-days-in-western-australia-perth-city-walkabout-bell-tower-ciao-italia/#sthash.Cw2T1kRG.dpuf
The Swan Bell Tower is also one of Perth’s main tourist attractions. Situated on the Barrack St. Jetty, it is overlooking the Swan River and the entire city skyline.
Background Story: The St Martin-in-the-Fields Bells were gifted to the people of Western Australia to commemorate Australia’s bicentenary in 1988. Patron of the Bell Tower Mr Laith Reynolds was the one who saved the St Martin-in-the-Fields Bells from being melted down to form new ones, as they had become too heavy for the ancient foundations of the church in Trafalgar Square, London. After this he campaigned to have a specially built tower in Perth to bring them to life for all West Australians.
The Bells ringing times are as follows:
Monday, Tuesday and Thursday 12pm-1pm
Saturday and Sunday 12pm-1pm
There is also a Bells Handling Demonstration during the following times:
Wednesday and Friday 11.30am-12.30pm
Swan Bell Tower
Opens Daily from 10am
Entry Fees : $13 Adults / $8 Concessions. Get 5 AUD discount vouchers from the website
- See more at: http://kampungboycitygal.com/2011/01/6-days-in-western-australia-perth-city-walkabout-bell-tower-ciao-italia/#sthash.Cw2T1kRG.dpuf
Background Story: The St Martin-in-the-Fields Bells were gifted to the people of Western Australia to commemorate Australia’s bicentenary in 1988. Patron of the Bell Tower Mr Laith Reynolds was the one who saved the St Martin-in-the-Fields Bells from being melted down to form new ones, as they had become too heavy for the ancient foundations of the church in Trafalgar Square, London. After this he campaigned to have a specially built tower in Perth to bring them to life for all West Australians. - See more at: http://kampungboycitygal.com/2011/01/6-days-in-western-australia-perth-city-walkabout-bell-tower-ciao-italia/#sthash.Cw2T1kRG.dpuf
The Swan Bell Tower is also one of Perth’s main tourist attractions. Situated on the Barrack St. Jetty, it is overlooking the Swan River and the entire city skyline.
Background Story: The St Martin-in-the-Fields Bells were gifted to the people of Western Australia to commemorate Australia’s bicentenary in 1988. Patron of the Bell Tower Mr Laith Reynolds was the one who saved the St Martin-in-the-Fields Bells from being melted down to form new ones, as they had become too heavy for the ancient foundations of the church in Trafalgar Square, London. After this he campaigned to have a specially built tower in Perth to bring them to life for all West Australians.
The Bells ringing times are as follows:
Monday, Tuesday and Thursday 12pm-1pm
Saturday and Sunday 12pm-1pm
There is also a Bells Handling Demonstration during the following times:
Wednesday and Friday 11.30am-12.30pm
Swan Bell Tower
Opens Daily from 10am
Entry Fees : $13 Adults / $8 Concessions. Get 5 AUD discount vouchers from the website
- See more at: http://kampungboycitygal.com/2011/01/6-days-in-western-australia-perth-city-walkabout-bell-tower-ciao-italia/#sthash.Cw2T1kRG.dpuf
The Swan Bell Tower is also one of Perth’s main tourist attractions. Situated on the Barrack St. Jetty, it is overlooking the Swan River and the entire city skyline.
Background Story: The St Martin-in-the-Fields Bells were gifted to the people of Western Australia to commemorate Australia’s bicentenary in 1988. Patron of the Bell Tower Mr Laith Reynolds was the one who saved the St Martin-in-the-Fields Bells from being melted down to form new ones, as they had become too heavy for the ancient foundations of the church in Trafalgar Square, London. After this he campaigned to have a specially built tower in Perth to bring them to life for all West Australians.
The Bells ringing times are as follows:
Monday, Tuesday and Thursday 12pm-1pm
Saturday and Sunday 12pm-1pm
There is also a Bells Handling Demonstration during the following times:
Wednesday and Friday 11.30am-12.30pm
Swan Bell Tower
Opens Daily from 10am
Entry Fees : $13 Adults / $8 Concessions. Get 5 AUD discount vouchers from the website
- See more at: http://kampungboycitygal.com/2011/01/6-days-in-western-australia-perth-city-walkabout-bell-tower-ciao-italia/#sthash.Cw2T1kRG.dpuf

how technology shape modern personal selling

Today, i am going to talk about how technology shape modern personal selling. I been study Marketing for the past two years. I found that personal selling has been influenced by technology. Salespeople need to embrace technological development, mobile phone, internet,GPS tracking devices have mean too much to modern salesperson, it is much more convenience, contactable, travel less. these advances have created challenges for salesperson, not least the fact instant communication can increase customer expectation action by salesperson.


Corica Pastries's Apple strudels

Today, i am going to talk about the apple strudels from Corica Pastries located Northbridge, Perth. this is a very best apple strudels that i never eat before so i decide to share it in my blog. Corica Pastries is located at the corner of Aberdeen street. you can go by car and also public transport, BLUE CAT bus. My friend had told me the apple strudels is quite famous so i need to make a reservation at least one day in advance. However, the apple strudels is very popular in Perth so it is common for the tourists to pack it back to the country. The shop comes with a hand carry lovely, friendly box. One is rest assured that there is no sight of messy, disoriented apple strudel when one gets home.
when i ate the strudels it come with light and flaky pastries sandwich bands of creamy custard and caramelised apple, the strudels is really worth every single cents.

The photo is from google. since i was too excited so didnt take the photo 


She run the night - Nike

Nike had decided to challenge the community by announcing 13KM night race for only female runners. Nike had encouraged woman to share the running experiences rather than just promote the shoes and clothes. She Runs is one of the most successful campaigns in 2012. It is a power of connected and creative idea which helps community to form, shift brand perceptions and changes how people talk about the product.

Mercedes Benz advertising by facebook

As i was mention about social media in my social media post, Mercedes benz did a very good job in this digital advertising. Since traditional media is losing its the effectiveness due to social media
Mercedes needs to be creative in advertising to reach the consumer and this is why Mercedes Benz decided to uses social media, such as Facebook and Instagram to promote new car models. The aim of Mercedes Facebook page is to acquire support from the public by pressing “like”, engaging in conversation through “comment” by the users and influence through“sharing” links, video, events and gallery. In addition, it is also another way to promote a campaign or story to target audience. Mercedes Benz believes that using social media to promote their advertising campaigns are having a better chance of reaching the target audience rather than used traditional media.

social media

Digital marketing has a few of format. The format are divided into 3 which is social media, owned media and paid media.
Today, i am going to talk about social media. Social media are digital platform that facilitate people to share photo, news, video and so on. For the example, Facebook. They use the internet to link with friends, families in a way that sharing opinion, audio, video, photo and etc. On the other hand, social media also provide marketer with new opportunity to consumer. It can allow the consumer to utilise the wisdom of product to make a most informed purchase decision.